Fortune Tiger Uppercut
Chinese New Year is never complete without gifting each other for a prosperous start of the new year. This year is the Year of the Tiger, and at Tsubaki, we came up with a collectible Chinese New Year surprise box in the form of Fortune Tiger Uppercut.
In this collectible item, there are three to four tiger figurines to collect – all with different colours and different combination of poses. The packaging has a trendy and edgy street-style look; complete with Riso’s signature colours: gold, black and fluorescent pink.
Because Chinese New Year’s traditional design styles are often fixed and classic, we hope to feature a fresh new way of showcasing design styles and came up with this unconventional gift box design to follow the modern times, without having to sacrifice the core meaningful tradition of Chinese New Year. Tiger is a creature that is fierce and bold in Chinese lore and customs; it is also a symbol of protection that could be a person’s loyal guardian. With the creation of this Fortune Tiger Uppercut, we too, hope that the tiny tiger figurine will bring its owner good luck and protection as blessings to usher in the new Tiger year.
Client
TSUBAKI KL
Risograph & Production
Hasuriso KL
